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What is Social Media Marketing (SMM)?

Social Media Marketing (SMM) is a kind of digital marketing, closely specialized in social networks where potential clients or shoppers usually spend time (e.g. Facebook, LinkedIn, Twitter, Google+). The goal of social media marketing is to create textual and visual content which encourages users to take action and, finally, change their behavior.

Strategic Campaign Planning

70%

Community Building

94%

Branding on all channels

85%

Users’ or followers’ activity and comments

75%

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